Building brand awareness.

In the “Building a brand image” series, we present the profiles of Polish brands and their proven ways to build their image. This time we present the Släppa – brand of ecological detergents.

At the beginning it is worth saying that we are a small company with big dreams.

We hear more and more voices that we look like a large Swedish corporation, so we want to make it clear! Släppa is a small Polish business founded by two people who, observing how often large corporations shift responsibility for their actions onto consumers, decided to do something of their own. We don’t have any investors, no big corporation or name is with us. We have been on the market since May 2022, while we have been working on the project itself for almost two years.

The biggest challenges?

I think maintaining a high level of motivation and not withdrawing from the project in the many moments of doubt that are already behind us. From the breakthrough moments, it’s hard to choose one. Every day brings new great news. Sometimes it is information about a magazine (or portal) that wants to write about us. Sometimes it is a meeting with a merchant of the network we like, or a phone call from Kuba (he helps us contacting infuencers and artists), which informs us that another great person wants to tell the world about us.

You can read more about how we build the image of the Släppa brand and what ideas we have for the future in the interview for the Nowy Marketing portal.